Public Health Association of BC Public Health Association of BC

Ethno Literacy S20

It is obvious from the focus groups that the Chinese and South Asian communities are not homogenous but rather consist of multiple communities
Thus it is crucial to target subgroups within diverse communities based on their health info needs.
Group 1 – the key strategy would be to increase awareness of existing information sources and health services
Group 2 – provide good quality translation of needed health information (which should be decided in consultation with the communities)
Group 3 – use oral forms of communication, including videos, TV and radio

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