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Webinar: “I am invited. And you?” An Innovative Breast Cancer Screening Project
October 28, 2015 @ 10:30 am - 1:30 pm
Wednesday, October 28th, 2015 – 1:30-3:00pm (Eastern)
Register now! (https://cdpac.webex.com/) NOTE: This webinar will be presented in French with English available through simultaneous translation. Presentation slides will be made available in both English and French.
This webinar will present key results and learnings from a project called “I am invited. And you?”. This multistrategic project involves a large-scale social marketing campaign intended to increase participation in the Program by women with low literacy and those from ethnocultural communities. The project will increase awareness of the importance of the early detection of breast cancer and taking action: getting a mammogram in a designated Montreal screening centre. More specifically, the project involves re-inviting women who have not participated in the Program for the past two years (about 72,000 women), followed by a second contact by telephone or in writing. A multiplying network will also be rolled out in women’s living environments, in order to encourage personalized contact between women and a credible person. The highlights of the project evaluation and key factors in success will be showcased.